This is a positive step. It would be nice if “mainstream” guys would start makeup, and dresses, and panties, and pierced ears, and jewellery, and bras and breast forms.., and hair removal and…….. Then we’d be considered fashion leaders 🙂 🙂 Oh wait.. That’s the same as if guys were girls.. 🙂
I think is a perfect example of marketing speak (“going mainstream”) that’s a long way from reality. There is literally one known place that sells these products in a city of over 1M people…. And it’s a cosmetic place (that includes duty free) in the international airport; Not exactly easy to shop at. Niche market is much more apt term for what it is. Sigh!
If we’re lucky, it’ll be mainstream within the lifetime of our youngest member, and that’s probably with improvement in life span.
ps: I’m sticking with the stuff marketed for women, I suspect the cost/quality structure includes a markup like the pink razors, but for males instead, for what? Camouflaged packaging!