Hi Mellissa. While makeup of different prices and brands may look the same while in their cases, at least for eyeshadow, it makes a big difference.
Eyeshadow with more pigment will “paint” much better than other with less pigment.
Years ago the makeup brands were fewer than today. You had the “little girls” brands, the “supermarket” brands, and the department store brands.
Nowadays pretty much every “influencer” has a brand, so it is not easy to find which is a better buy for the $.
MAC has some very good stuff, pricey. Urban Decay is pretty good too, less pricey and more likely to be on sale. Anastasia too expensive (and quite good).
Clear as mud huh? If you are comfortable shopping for yourself (en femme or not) stop by Sephora or ULTA, and ask one of the ladies to see what they would buy for their teenage daughter, or if they are young, for their friend’s birthday.