I never had the courage to go in person to a wig store so all my purchases were on line.
Two of my fave online places are the breastform store and gorgeoushairwigs.
Before buying, I set out a budget. For the wigs I’ve bought already, between $200 – 300. At that price point, it is all synthetics.
I also did research on style of wigs, length of wigs, based on my face shape. I also know long straight hair on me does not look good at all, so that was out.
For my facial shape, I found that shoulder length would be best. As well, I made sure the wig style would fit for most or all face shapes.
I know that blonde hair on my skin tone would not match whatsoever, so I stuck to just black which works very well.
I own about 8 or 9 wigs, all were based on the criteria I listed above for myself. I only bought one wig that I didn’t like, it was long and made me look like a guy with long hair rather than a beautiful girl. When I found a wig model I think would look ok, I would find youtube videos on people giving reviews of them, so that way it gives me an idea of how it would look. I tried to find people with different face shapes so it would give me a good idea on how it would look on me.
I also own a a few costume wigs, and for the price I paid for them, you can tell it is a wig.