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In 1987, a Brazilian lingerie company (Valisere) launched a spot aimed at girls who were starting to wear a bra. It was an award-winning spot, and the only sentence spoken by the announcer is “The first Valisere do not forget”, inspired by the phrase “The first bra we do not forget”.
I remembered, when i wore a bra for first time – was my sister’s bra, i was 11 y/o, that I was wondering in the mirror, just like the girl in the spot. The bra was white like that of the spot.
Maybe one day someone make a remake of this spot …
Or rather, two. One for girls, and one for boys …
How would portray a boy (who had the wish and curiosity to wear a bra) experiencing a bra for the first time?
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